Hello. I'm Erin, Senior UX/UI Designer with 25+ years of experience, from graphic design and brand building to designing websites and mobile apps for companies like Citi and Fidelity. I create digital experiences that are as functional as they are beautiful.
About
Over 25 years, I've moved from graphic design and brand-building into UX/UI for web and mobile — working with fast-paced startups, freelance clients, and enterprises like *Citi* and *Fidelity.* That range means I design for speed and for scale, always with your business goals in mind. The result: products grounded in real research and storytelling that don't just look good — they *perform* *and* *drive* *profit.*
Design grounded in research and storytelling, built for business results.
User research, UX/UI design, visual flows, and visual storytelling.
Design decisions tied to your actual business goals, not just aesthetics.
My corporate projects show design at enterprise scale, for companies like Citi and Fidelity. My freelance work shows startups and small businesses I've helped build from the ground up. Both share the same quality experiences that work, as well as they look.
Services
Six ways to work together, each taken from first sketch to a finished, ready-to-launch design.
iOS and Android apps designed around the few things your users open the app to do, from first flows to developer-ready screens.
Websites and web apps that read well on a phone and turn visitors into bookings, orders and calls.
Dashboards, SaaS tools and internal software that make complex work feel simple, designed at the scale I've worked at for Citi and Fidelity.
A visual identity that makes your business recognizable everywhere it shows up, from the logo to the last social post.
Campaign graphics, ads and print pieces that stay on brand and give people a clear reason to act.
A tap-to-share card for an NFC tag or QR code, with your photo, contact details and links in one place.
Have a project in mind? I'd love to hear about it. Let's discuss how we can create something amazing together.